 |
|
In
the music industry, a record label is a brand and a trademark
associated with the marketing of music recordings and music
videos.
In everyday usage, a record label is also a company that
manages such brands and trademarks coordinates the production,
manufacture, distribution, promotion, and enforcement of
copyright protection of sound recordings and music videos
conducts A&R and maintains contracts with recording
artists and their managers.
Record labels may be small,
localized, and "independent", or they may be part
of a large international media group, or somewhere in between.
Generally, recorded music needs a record label in order
to be widely known, reviewed, heard on media outlets such
as radio or television, and in order to be available to
buy in stores, although the Internet has changed this to
some extent. |
The name, "record label", refers to the usually papered
and cut center area of a vinyl recording that prominently displays
the manufacturer's name, along with other pertinent information.
Many 7" vinyl singles were pressed with a relief in lieu
of the paper label, particularly in Great Britain.
A record label that is a part of a larger record company that
also operates as a record label, might be referred to a sublabel
of its parent record label.
The next major technical development was the invention of the
gramophone disc, generally credited to Emile Berliner and commercially
introduced in the United States in 1889.
Discs were easier to manufacture, transport and store, and they
had the additional benefit of being louder (marginally) than cylinders,
which by necessity, were single-sided. Sales of the Gramophone
record overtook the cylinder ca. 1910, and by the end of World
War I the disc had become the dominant commercial recording format.
In various permutations, the audio disc format became the primary
medium for consumer sound recordings until the end of the 20th
century, and the double-sided 78rpm shellac disc was the standard
consumer music format from the early 1910s to the late 1950s.
Although there was no universally accepted speed, and various
companies offered discs that played at several different speeds,
the major recording companies eventually settled on a de facto
industry standard of 78 revolutions per minute, which gave the
disc format its common nickname, the "seventy-eight".
Discs were made of shellac or similar brittle plastic like materials,
played with metal needles, and had a distinctly limited life.
|